A/B testing PPC landing pages is a proven method for increasing conversion rates. This leads to higher ROI and profitability by understanding customer preferences better. It also helps in boosting revenue. Overall it's a win-win situation.
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We've been working with these guys since February 2017, and they are not our first ppc ad agency but they are definitely our last. They have the ability to tackle difficult issues and the analytical skills to work out plans to run a profitable campaign.
Ravi Patel | CEOAn A/B test involves modifying a webpage or app screen to create a second version of the same page. This modification might be as small as a single headline or button, or it can be as extensive as a complete redesign of the website. The original version of the page (known as the control) is then shown to half of your traffic, while the updated version (the variation) is presented to the other half.
As visitors are presented either the control or variation, their interaction with each experience is measured, recorded, and analysed using a statistical engine. You can then assess whether adjusting the experience had a good, negative, or neutral influence on visitor behaviour.
To effectively test landing pages, one must possess patience, time, knowledge of Web usability principles, and the ability to analyze statistics. Our team possesses all of these qualities, and more. You can review our A/B testing process and determine if it would be beneficial for you to utilize our services.
Your analytics can reveal where to begin optimizing, usually starting with high-traffic areas of your site or app in order to quickly collect data. We identify pages with poor conversion rates or high abandonment rates that can be improved. Conversion goals, such as clicking a button or link, product purchases, and email sign-ups are the metrics used to determine if the variation is more effective than the original version.
Using a suitable A/B testing software, we make desired changes to elements of your website or mobile app experience. These changes can include altering the colour of a button, rearranging elements on the page, hiding navigation elements, or any custom modifications. Many A/B testing tools come with a visual editor that simplifies the process. Before launching the experiment, we ensure it is thoroughly tested for any bugs or errors.
Once we have set up your experiment, begin by exposing it to visitors. Visitors to your website or app will be randomly assigned to either the control or variation of the experience, and their interactions with each version will be recorded, counted and compared to evaluate the performance of each.
After the experiment is done, it's time to examine the results. The A/B testing software will display the data from the experiment and illustrate the performance of the two versions of your page, highlighting any statistically significant differences.
A/B testing is a method that allows individuals, teams, and companies to make changes to their user experiences and gather data on the results. This process enables them to form hypotheses and understand how different elements of their experiences affect user behavior. Additionally, A/B testing can also challenge previous assumptions and beliefs about the best experience for a specific goal, by providing concrete data on the effectiveness of different variations.
A/B testing is not only a tool to solve isolated questions or disputes, it is also a means of consistently enhancing a user experience or achieving particular goals such as increasing conversion rates over a period of time.
A B2B technology firm may aim to improve the quality and quantity of sales leads generated from their campaign landing pages. To achieve this objective, the team would use A/B testing to evaluate different variations of the page's elements such as the headline, visual imagery, form fields, call to action and overall layout, and determine which version performs best.
By testing one change at a time, the team can accurately identify which changes had an impact on visitor behavior and which ones did not. Over time, they can then combine the successful changes from different experiments to show a clear improvement in the new experience when compared to the previous one.
Here are some of the tech and tools we use to run incredibly effective A/B landing page tests.
Swastika Media Group has always gone above and beyond for us and always brings fresh and exciting ideas to the table for us to test. They genuinely want to understand our business and help us succeed. They do an excellent job of closely monitoring our campaigns to ensure we stay on track and optimize and improve each campaign's performance to its fullest potential. Thanks guys!
Nilesh Kabaria | Marketing DirectorWe'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.
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