Keyword Evaluation & Account Structure
This involves ensuring if your keywords are relevant to the searches and thus lowering the CPC and wasteful clicks. Moreover, we will have our technical team fine-tune the landing page used, keywords used, and quality of an ad copy, and create a great account structure.
Improving Quality Score
A decent quality score can effectively improve your CTR, CPC and conversion rate. We can help you achieve this by improving ad copy quality, enhancing landing page appropriateness, targeting specific demography and area using location and geo-targeting and conversion tracking.
Profit Enhancement Strategies
Our in-house PPC experts will help you lure your target audience to return to your website and covert them into customers, thus adding to your profits. Additionally, we will also help you implement profitable bid management systems.
Planning for future enhancements
The aim of our team is to ensure that you reduce the CCPs you pay and to maintain standards for an extended period. What we will do for it is that We will create a clear blueprint for you and your teams to use so that you may continue to optimise your campaigns in accordance with the techniques we used for your account. In the near future, if you require full-service ad words management, our staff will be available to pick up where we left off.