Whether working with large, global e-commerce companies or tiny, neighbourhood shops, our tried-and-true strategic approach consistently delivers astounding results. Our ROI-obsessive approach to Google Shopping will undoubtedly assist you in boosting sales and profit margins.
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We have been with them for almost 6 years now and the experience has been amazing. An amazing price for what they can do for you! Our google quality scores have never been higher, conversions have never been better, and they genuinely care about the success of your business.
Neeta Varsani | MARKETING DIRECTORWe can help you maximise the ROI of your campaigns by efficiently optimising your Google shopping campaigns through the use of sophisticated item ID bidding and careful data analysis.
We help you showcase your tangible or digital goods to your customers who are actively looking for them in the best possible way through Google Shopping Marketing. We take advantage of the fact that Google shopping environments are arguably the most profitable and effective type of e-commerce at the moment.
You are not getting the most out of your Google shopping campaigns if you set them once and then forget about them. We can considerably improve the performance of your campaigns and show how you can do things much better.
Like any other marketing campaign, the Google shopping campaign also requires a detailed understanding of the client’s business even before the structuring starts, We invest the necessary time in researching your domain and competition and understanding your product catalogue. We will figure out your fastest-moving or the most profit-producing product, and thus the most important product and product categories to promote.
One of the most crucial aspects of a Google Shopping Campaign is formatting and optimising a product feed. It dictates the long-term success of your campaign as it first has to run through Google Merchant Centre before AdWords can show any ads. We will help you create an optimal product feed and optimise it by plugging it into our product feed optimising partners who are industry experts, regardless of the size and complexity of your feeds.
The Google AdWords data concerning your campaign performance is not sufficient for the efficient optimisation and reporting of your Google Shopping campaigns. That is why we help you accurately set up Google Analytics tracking to understand how your website visitors are actually interacting with your website after clicking on one of your Shopping ads. We also utilise Google Analytics for creating highly-targeted remarketing audiences using AdWords campaign data.
Accurate conversion tracking is extremely crucial for the best optimisation of your shopping campaign. Tracking conversion rates for e-commerce can become particularly tricky when platforms have complicated checkout systems. However, with substantial experience working with custom sites and frequently-incorporated checkout integrations, along with online stores with a longer sales cycle, we can help you track revenue back to each ad click.
Google primarily uses the information in your product feed instead of keywords to show an ad for a particular search query. Thus we ensure that your product feed has precise product segmentation so that you get to bid the right amount for each query. This allows us to bid on fast-moving and slow-moving products in your feed accordingly.
Finally, we use our expert insights and effective strategies to consistently test your campaign for figuring out better ways of generating high-quality traffic for a lesser cost. After all, this is why you would want to hire us! We utilise intelligent and product-specific bidding through specific algorithms to get maximum ad impressions and minimise cost per click.
We carry out monthly optimisation of your Google Shopping Campaigns as they are running. We utilise the data generated from your ongoing campaigns for product segmentation, optimising product feed, restructuring campaigns and customising bids. We also closely work with your to discuss new and better ideas to enhance the lifetime value of your customers.
You can clearly see from the below figures how well we know Google Shopping Campaign management.
2+ Million
UNIQUE SKU'S MANAGED
350%
AVG SHOPPING ROI
$30,000,000+
REVENUE GENERATED
50+
INDUSTRIES SERVED
With regard to all of your requirements for online advertising, our full-service advertising firm can assist you. We have your back whether you want to use Display, Text, or Remarketing advertisements on Google. Additionally, we can set up additional forms of ads for you if you're interested, such as Facebook or Instagram ads. Our organisation can probably take care of everything you need or guide you in the correct path.
We'd say you have a decent likelihood of success working with us when you combine this with our experience using our Google Shopping Services to generate cash for clients.
Here are just a few of the benefits of working with us. To learn more, feel free to get in touch with us.
We will send over codes for the implementation of conversion tracking on your website to your technical team and closely work with them to ensure it is done seamlessly. We can implement conversion tracking from our side as well if required.
While partnering with us, if you already have campaigns running with pre-installed conversion tracking, we will run the necessary assessments to ensure that all conversions and revenue are monitored most effectively.
We believe trust is the foundation of any professional collaboration. We will provide you with all the data that we garner while managing a campaign.
We will consolidate reports and send them to you on regular basis as per your requirement. It will contain all the essential KPIs that help you achieve your long-term and short-term goals.
The long-term success of your ad campaigns also depends on the inputs and feedback you provide us.
We will utilise this feedback of yours to further fine-tune or optimise the campaigns. For this, we will keep in touch with you through regular meetings, to review performance and also discuss new and better strategies and ideas to improve your campaign’s efficiency.
Remarketing is a very effective advertising technology that enables us to display your adverts to past website visitors even when they are visiting other websites like blogs, news websites, social media sites, etc.
We have received appreciation calls from many of our clients for producing amazing returns on the remarketing campaigns. Through these campaigns, we were able to get quality traffic to return to their website, helping out clients reach their conversion goals.
We will help you with creating remarketing audience and segmentation by installing and configuration of all applicable remarketing tags.
The best ideas and analysis are brought to the table by our in-house experts, who also generously adds the best technology currently available in the market (just the best for your company!)
We have been with them for almost 6 years now and the experience has been amazing. An amazing price for what they can do for you! Our google quality scores have never been higher, conversions have never been better, and they genuinely care about the success of your business.
Neeta Varsani | MARKETING DIRECTORWe'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.
Headquarters
1110, Shilp Epitome, 11th Floor,
behind Rajpath Rangoli Rd,
Ahmedabad, Gujarat 380054
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